Primary research is generally research that you do yourself. Many types of primary research include surveys, focus groups, interviews, and experiments. (For example, three pie charts showing the demographics of postcard collectors, by their age, gender and how much they would pay for a postcard, I put together as a result of my survey.) I acted on my survey by the responses and I went ahead and made my vintage style postcard, because i was told that's what they like. If i were to improve my survey, I would add much more quality questions. I would possibly ask more females or more age groups to balance out the results for my questions.
Secondary research is research that is done by somebody else. Many types of secondary research may include the internet, books, other people's work, "newspaper, magazine and journal content, and government and NGO statistics." (Wikipedia.) (For example, this table explaining the difference between primary and secondary research.)
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